It isn’t some magical thing that just started happening. Kroeger looks around the room for a moment and then says, “ There is a mathematical formula to why you got famous. Nearby, there is a table covered with band photos that they have already signed. I don’t understand! Oh, the fame, the fame, the fame!’ ” he says. “I always thought it was strange when these artists like Kurt Cobain or whoever would get really famous and say, ‘I don’t understand why this is happening to me. Kroeger attributes his rise to simple hard work. Chad Kroeger is not just a drunken rock god: He’s a kingmaker. He has a vacation home with friends in Cabo San Lucas, Mexico, a 20-acre farm with stables in British Columbia, and his own home recording studio. In addition to masterminding Nickelback’s ascent, Kroeger, 37, has found ways for his band to make money onstage and off, through licensing, merchandising, and product-placement agreements.Īs of May 2011, the rock-star-cum-business-mogul was earning $9.7 million a year from his various ventures, according to court records filed with the Supreme Court of British Columbia. Since their first breakout single, How You Remind Me, in 2001, Nickelback has released five albums with at least 19 Billboard Hot 100 singles, selling more than 50 million records worldwide. People love this band because Chad Kroeger is no dummy, in fact he appears to be one of the gurus of the new music business.Anyway below are some choice excerpts from Business Week‘s brilliant article on Nickelback: It’s quite amazing to think that this pop grunge band from the middle of Canada has become one of the biggest bands ever, like ever ever, in the world.
Lots of folks have a hate on for Canada’s biggest band but once you know more about the business sense of the band can you begin to respect them for what they’ve created.
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